A consistent look across jerseys, spirit wear, and signage makes a team or league feel established - here's how to think about building yours.

Pick 2-3 colors and stick to them

A primary color, a secondary color, and (optionally) an accent is enough. Using the same colors everywhere - jerseys, banners, spirit wear - is what makes a program look put-together instead of thrown together.

One logo, used consistently

Resist the urge to redesign your logo every season. A logo that stays the same year over year builds recognition in your community - see Artwork Guidelines for how to get it print-ready.

Carry it across every touchpoint

Game jerseys, practice gear, sideline signage, and your team store should all feel like the same program. If you're setting one up, see Create Your Custom Team Store.

Starting from scratch or want a second opinion on your identity? We can help design it.