THE PLAYBOOK

Team Branding & Identity Guide

A consistent look across jerseys, spirit wear, and signage makes a program feel established.

Building Your Identity

A primary color, a secondary color, and (optionally) an accent is enough. Using the same colors everywhere - jerseys, banners, spirit wear - is what makes a program look put-together instead of thrown together.

Resist the urge to redesign your logo every season. A logo that stays the same year over year builds recognition in your community - see Artwork Guidelines for how to get it print-ready.

Game jerseys, practice gear, sideline signage, and your team store should all feel like the same program. If you're setting one up, see Create Your Custom Team Store.

STARTING FROM SCRATCH?

Get a Second Opinion on Your Identity

Whether you're building a new look or refining an existing one, our design team can help.

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